"The national fabric to see Guangdong, Guangdong fabric fancy big". As a leading enterprise in the textile business circle and a theme shopping mall with both wholesale and retail of surface and accessories, Guangzhou International Textile City is also competing for the lead in the industry and shouldering the mission of building "China Textile Fashion Center". The "Popular fashion store" has been unveiled, the "Yue Jie" 2024 Spring and Summer Theme trend Press Conference, Guangdong-Hong Kong-Macao Fashion Buyer Salon, the first "SECLOTH Textile Number Intelligent Innovation Exhibition", Guangzhou International Textile City 2023 Surface Accessories (Spring and Summer) Purchasing Festival, 2024 (Spring and Summer) China Textile Surface Accessories Popularity Trend static expansion... In the textile city, activities to expand domestic demand and promote consumption took place one after another. The drama and climax took place one after another, and the online and offline were also wonderful and popular. In order to boost consumption, we pressed the "acceleration button" and "fast forward button" with all our efforts.

New initiatives to promote consumption

Create a new season of popular store short video feast

After the latest annual "Popular fashion stores" top ten hot came out, recently, Guangzhou International Textile City 2023 "Textile City · Cloud Seeding" activity also came as expected. Science fiction style, leisure style, colorful style, simple style... Deciphers the fashion code behind popular stores, reveals the latest items of the annual star merchants, and gives insight into the inspiration trend of fashion source. Since 2020, Guangzhou International Textile City has launched the "Textile City · Cloud Sowing" activity for three consecutive years, which has been watched by nearly one million people online every year, won the support and recognition of merchants, and continuously triggered a warm response.

This year, the innovation level and intensity of "Spinning City · Cloud Broadcast" activity has been further enhanced: it not only adopts the most popular pop-up video, but also integrates the new "store manager with goods" mode, allowing the "principal manager" (i.e. the founder or store manager) of each store to take the lead and personally tell the unique insights and wonderful stories behind their brand birth, store design and product research and development. At the same time, this year's "Spinning City · Cloud Broadcast" activity is also unique in the video shooting methods: more diversified shooting angles and clever fast and slow camera switching techniques, so that each video presentation can better adapt to the spatial form and decoration characteristics of different stores, but also facilitate the video release, display and secondary dissemination on different platforms. This series of videos has been launched on the official wechat official account of Guangzhou International Light Textile City "Guangzhou International Light Textile Net", the video account of the same name and the official Douyin account of Guangzhou International Light Textile City, which is absolutely not to be missed.

As a powerful entity platform for fashion industry agglomeration, textile and clothing industry consumption infrastructure and merchants have maintained a close relationship of symbiosis, win-win and mutual promotion. Under the new development situation, this kind of consumption infrastructure needs to further improve the comprehensive service ability of the platform, and jointly build a more dynamic and competitive industrial consumption ecological system. "Textile City · Cloud Seeding" event, which is held once a year, is another brand themed IP activity initiated by Guangzhou International Textile City, as a consumption infrastructure and place close to people's livelihood, by taking advantage of the new mode of online "cloud shopping" for ordinary consumers, in order to stimulate business innovation, enable industrial upgrading and optimize the business environment.

Science and technology, number of wisdom to empower

First promote textile digital marketing one-stop service

On March 28, Guangzhou International Textile City and Guangzhou Ketuo Technology Co., LTD. (hereinafter referred to as "Ketuo Technology") officially signed an agreement to become a strategic partner, to jointly promote the new wave of digital upgrade of textile marketing. The two sides will carry out in-depth cooperation in textile digital twinning, short video marketing promotion, digital stores of surface and accessories, etc. Ketuo Technology will provide more convenient, novel, diversified and customized digital intelligence services for merchants in the textile city, and work together to accelerate the transformation of digital marketing for merchants' stores. On the day of the event, Cotop Technology also announced that it officially entered the "Textile City Gate" on the 7th floor of the Textile City, in order to realize the rapid response to the needs of the city within 5 minutes.

As a one-stop intelligent marketing service provider of surface accessories, Ketuo Technology will give priority to launch a number of intelligent products for merchants in Guangzhou International Textile City: marketing management system of surface accessories store -- Miaobu SaaS system can help merchants easily build a wechat mini program exclusive surface accessories exhibition hall, built-in surface accessories 1: 1. Online digital twin system, equipped with the industry's advanced 3D simulation technology, realizes the display of high-quality 3D garments through the digitalization of fabrics and the cloning level of god restoration, so that what consumers see is what they get. In addition, the system can also push matched high-quality surface and accessories products based on different industrial belts and different products of different consumers, creating a highly sticky purchasing membership system for merchants. By using Miaobu video, a professional textile fashion video platform dedicated to "Douyin" and "Xiaohongshu" for surface accessories products, it can aggregate the latest and most complete information of surface accessories in the market and present it in the most intuitive and interesting short video, helping merchants to improve the efficiency of product communication, turn traffic into sales, and attract more potential consumers. In addition, there is also a one-stop shopping guide platform for surface accessories -- Miaobu Mall, which integrates the top quality surface accessories merchants and massive surface accessories product library in the big business circle to help consumers quickly understand the latest fashion trends. At the same time, it can quickly link the small programs of merchants, realize cross-platform, cross-function and cross-region fabric information sharing, and effectively break data barriers and "information islands". Let merchants and designers, consumers to achieve decentralized communication, purchase more at ease. In the next step, focusing on digital intelligent services and digital application, Guangzhou International Textile City will continue to carry out in-depth cooperation with Cotop Technology in more dimensions, jointly present international cutting-edge digital technology to merchants in the city, and continue to explore new marketing models for textile enterprises.

Building a digital China is the main engine for promoting Chinese-style modernization in the digital era and a strong support for building new competitive advantages of the country. Statistics show that China's digital economy has been the second largest in the world for many years in a row, reaching 50 trillion yuan by the end of 2022, accounting for more than 40% of GDP. Digital economy has clearly become an important driving force for the high-quality development of China's real economy. As China's digital economy develops in an all-round way, from the production end to the consumption end, the trend of "digital and real integration" will not only become a new driving force for enterprises to reduce costs and increase efficiency, but also better meet people's new demands for a better life. Entering the digital era, the renewal of fashion consumption elements is accelerating. Along with the development of retail consumption channels and the evolution of digital and intelligent supply chain, it also promotes the comprehensive innovation of fashion industry design, production, marketing, logistics and other business models.

Guangzhou International Textile City has always embraced the Internet and digital economy with an open and innovative mind. Driven by the new demand of individual consumption and the digital wave, the resilience and vitality of the Chinese fashion consumption market has shown a positive trend of rapid recovery. Looking forward to the future, Guangzhou International Textile City will continue to work with merchants in the city to further enhance consumption capacity, improve consumption conditions, innovate consumption scenes, enrich consumption experience and cultivate consumption hot spots, so as to meet more diversified, personalized and high-quality consumer market demands and build more new engines to stimulate consumption vitality. Together, it will provide an inexhaustible supply of surging new growth drivers to boost domestic demand, boost consumption strategy and high-quality economic development.