Color matching

color contrast

Color contrast refers to the juxtaposition of two or more colors in a space or design, which can clearly compare the differences in color brightness, color phase contrast, and purity contrast changes. The prominent role of color contrast is to highlight the three attributes of color existence, so that in the space where color exists, there are thematic expressions of brightness, hue and purity.

Brightness contrast

Brightness contrast is the visual effect of color juxtaposition in the same space. Brightness contrast will produce a strong sense of visual publicity. It has a positive psychological feeling and expresses the visual information of the color itself. It is suitable for use in the creative design of daily necessities. There are also active, clean and other elements involved in the communication of visual information.

When the lightness contrast is relatively weak, the color image is ambiguous, blurred, soft, quiet, thin, and dull; when the lightness contrast is too strong, it will produce a feeling of rigidity, dazzling, and simplification.

Area comparison

Area contrast refers to the spatial position and morphological relationship between the large and small color ratios, and it can also better express the purpose of the main color information. If you want to emphasize a certain color as the main color, you can apply it in a large area in the color creative design, so that the color area of the main color accounts for 60%~80%, and the repeated use of a color in a large area will produce the feeling of the main color.

The color contrast of a large area should choose a color scheme with high brightness, low purity and small color difference, giving people a bright, harmonious, serene and lasting feeling; the color contrast of a medium area should choose a moderate degree of contrast, which can arouse people's vision for a long time. Interest; small-area comparisons, such as trademarks, food packaging, etc., should be contrasted with high purity, strong contrast, and large color difference, which can convey the content clearly and forcefully and attract people's attention.

Complementary Color Contrast

Complementary color contrast is a particularly visually shocking contrast color in color expression, and when used properly, it will produce a profound color image memory. Complementary colors are far apart on the color wheel, with large color differences and strong color contrast. A reasonable combination often produces a strong visual impact.

Although from the color wheel, there can be many groups of complementary colors, but there are 3 groups of commonly used complementary colors, namely red and green, blue and orange, and purple and yellow.

Color and no color contrast

The contrast between colored and achromatic colors has a stronger visual effect, and will make the audience remember the overall tone and color tendency of the creative design work in a particularly short period of time. Achromatic Contrast Although there are no hues, their combination is valuable in practical terms. Such as black and white, black and gray, medium gray and light gray, or black and white and gray, black and dark gray and light gray, etc. The contrast effect feels generous, solemn, elegant and modern, but it also tends to produce a sense of too plain monotony.

red

The color of red is warm, strong and outgoing, and it is a color that is very stimulating to people. Red is easy to attract people's attention, and it is also easy to make people excited, excited, nervous and impulsive.

①Adding a small amount of yellow to red will make it strong in heat and tend to be restless and restless.

②Adding a small amount of blue to red will weaken its heat and tend to be elegant and soft.

③ Adding a small amount of black to red will make its character calm and tend to be heavy and simple.

④ Adding a small amount of white to red will make its character gentle, tending to be subtle, shy and delicate.

yellow

Yellow's character is cold, arrogant, sensitive, with a visual impression of expansion and restlessness. Yellow is a particularly squeamish color among various colors. As long as a small amount of other colors are mixed into pure yellow, its hue and color properties will change to a large extent.

①Adding a small amount of blue to yellow will transform it into a fresh and tender green.

② Add a small amount of red to the yellow, it has a clear orange feeling. If there are more yellow components in orange, its character tends to be sweet, bright and fragrant.

③ Add a small amount of black to yellow, the color sense and color change are particularly large, and its color becomes mature and easy-going.

④ Add a small amount of white to yellow, and its color sense becomes soft and tends to be subtle.

blue

The color of blue is calm, simple and introverted, and it is a color that helps people to calm down. The simple and introverted character of blue often provides a far-reaching, vast and calm space for those colors with active characters and strong expansive power, and becomes a friendly and modest friend who sets off the active colors.

Blue is also a color that retains a strong personality even after it is faded. If you add a small amount of red, yellow, black, orange, white and other colors to blue, it will not have a significant influence on the character of blue.

Color matching tips

①Black, white, gold, silver, and gray are colorless and can match all colors.

② When matching with white, you should carefully observe which hue the white favors.

③ Colors with poor brightness are easier to reconcile. Generally, contrasting colors with poor brightness and purity of level 3 or above can be reconciled, so it is critical to open up the brightness of color matching.

④ It is easy to reconcile by mixing the same black or white in colors of different hues.

⑤ Harmonious contrasting colors are 9 colors opposite to a certain color on the color wheel, and it is easier to get good results.

⑥Contrast color can be used alone.

⑦ There should be main colors, either warm or cool. Don't treat all colors equally, which is more likely to produce beauty.

⑧ Warm colors are in harmony with black, and cool colors are in harmony with white.

⑨Select 3-4 groups of colors at equal intervals on the color wheel to be able to reconcile.

⑩ When color matching, the bright and bright color area should be smaller.

When combined with gray, the difference in brightness should not be too large.

Orderly colors are arranged harmoniously together.

When a variety of colors are matched together, there must be a certain factor (hue, lightness, purity) that dominates.

Disclaimer: This article is organized from the Internet, and the copyright belongs to the original author; if there is any infringement, please inform in time, and delete it after verification.