Color psychology

The color psychology starts through visual, from perception, feelings to memory, thought, will, symbol, etc., its reaction and changes are extremely complex. The application of color is very important to this causal relationship, which is to accumulate the psychological norms of color to the color. When it is affected, what can be produced after the stimulation, it is the content of color psychology to explore.

Color is affected by psychological factors

The color observed in daily life is largely influenced by psychological factors, namely, forming a sense of psychological color.

Psychologically divide the color into four kinds of red, yellow, green, blue, and is called four original colors. Usually red - green, yellow - blue is known as psychological complement. No one will imagine that the white is mixed from these four primary colors, and the black cannot be mixed from other colors. Therefore, red, yellow, green, blue plus white and black, becoming six basic feelings of psychological color visual. Although it is physically black, it is unsightly, but in the psychology, many people think that it is not a feeling, but the black is really a feeling.

black

Symbolic authority, elegance, low-key, creative; also means that it is attached, indifferent, defense, end-stricken style and style. Black is loved to most supervisors or white-collar professionals, when you need to take advantage of the right authority, performance, show taste, don't want to attract attention or want to take care of things, such as the daily wear of the senior executive, hosting presentations, speaking on public disclosure , Write a plan, creation, engaged in the work related to "beauty", "design", can wear black.

green

Green gives unlimited security experience, can play an important role in the coordination of interpersonal relationships. Green symbolizes free peace, fresh and comfortable; yellow-green gives people a fresh, energetic, happy feelings; the lower grass green, ink green, olive green, is a calm, intellective impression. The negative meaning of green, hints hidden, passive, and accidentally wear there is no creativity, the feeling of death, and it is easy to lose participation in the group, so other colors are needed to adjust. Green is a very suitable color when you participate in any environmental, animal care, and leisure activities, and it is also very suitable to wear the soul.

White

Symbolizing pure, sacred, kind, trust and open; but the white area is too large, it will give people to avoid, dreamy feelings. When you need to win the trust of doing things, you can wear white blouse, like a white shirt like the basic paragraph is a must-have item.

Red

Red symbolism enthusiasm, sexy, authority, confident, is an energetic color - complete self, full confidence, completely pay attention to you. However, sometimes it will give people bloody, violence, taboo, control, easy to cause psychological stress, so it is not advisable to wear red when negotiating or negotiating; if it is expected to have a hot scene, please also avoid it in red. When you want to show your confidence and authority in a large-scale occasion, you can let the red single help you.

Realism of color

Sports dive

In the very popular casual sports diving, people need to carry oxygen cylinders. An oxygen cylinder can last for 40 to 50 minutes of oxygen, but most diver will use the oxygen oxygen in the oxygen bottle, but feel that in the water, only 20 minutes. The fish and beautiful corals in the ocean can attract divers' attention, so it will feel that time is very fast, this is one of the reasons. More importantly, the seabed is a blue world surrounded by sea water. It is blue paralyzed diver feels, making him feel shorter than the actual time.

Lighting

This phenomenon is also very common in daily life, lighting is one of the examples. Under the blue-white fluorescent lamp, people will feel that time is very fast, and under the warm incandescent lamp, it will feel very slow. Incandescent lamps will make people feel long and easy to generate irritability. Conversely, it is more suitable for the use of incandescent lamps, which will create a leisure space that belongs to yourself in the bedroom.

Fast food restaurant is not suitable.

The impression of the fast food restaurant is generally a lot of seats, the efficiency is high, and the customer will go, will not stay for a long time. Some people like to meet with friends in the fast food restaurant, but in fact, the fast food restaurant is not suitable for others. This is because many fast food restaurants are dominated by orange or red. Although these two colors have a feeling of pleasing, excitement, and enhancement of appetite, it will also make people feel long.

Color affects nerves and emotions

People's personal experience shows that color has an important impact on people's psychological activities, especially with emotions.

For example, red usually gives these feelings: exciting, enthusiasm, active, unrestrained and power, and solemn, solemn, joy and happiness, etc. And green is the color of the grassland and forest in nature, there is a permanent, ideal, young, safe, fresh, peaceful, giving people a sense of cool. Blue is far away, quiet, empty, cold, etc.

With the development of society, there is more and more substances affecting the feelings of color, and people's feelings of colors are increasingly complex. For example, for the green feeling experience, I have experienced the feeling of "Cultural Revolution" and those who have not experienced this experience.

Color affects psychology and physiology

Scientific research on color emotional relationship between colors and people has found that colors affect human psychology and physiology. Foreign scientists have found that people's brain and skin electrical activities will change under the illumination of red light. Under the irradiation of red light, people's auditory sensitivity decreased, and the grip increases. The same object looks larger than in red light. People working in red light is faster than the average workers, but work efficiency is low.

(1) Pink has the effect of appealing emotions

Pink symbolizes health, is the common color of Americans, but also a favorite color, with relaxation and appealing. A group of primary school students in the inner wall in pink classrooms, heart rate and blood pressure have a decline. There is also a research report pointed out that in a pink environment, you can make people feel weak and weak, and stay in blue for a few seconds to recover.

(2) Green can improve efficiency to eliminate fatigue

Contrary to red, green can improve people's auditory sensitivity, which is conducive to the concentration of thinking, improve working efficiency, eliminate fatigue. People will also slow down the breathing and reduce blood pressure.

In addition, other colors are like orange, coating orange on the machine in the factory is better than the original gray or black, and the production efficiency can be improved, the accident rate is lowered. You can apply a yellow wall without windows to yellow, which eliminates or alleviates the choice of monotonous manual labor to workers.

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