Colors are always bad? Explore the mystery of color together!

Color plays a prestigious role in graphic design. With its irreplaceable nature and characteristics, it conveys different color languages and releases different color emotions, and it also plays a role in conveying ideas.

Color matching follows the feeling

Color soft and hard

The softness and hardness of colors originate from people's associations with natural objects. Generally speaking, the soft and hard sense of color has the following two laws:

①High-lightness colors have a soft feeling, and low-lightness colors have a hard feeling.

②High-purity colors have a soft feeling, and low-purity colors have a hard feeling.

Color warm and cold

Color itself does not have the physical properties of cold and warm. It is just that people appropriately associate the appearance of color with certain things or phenomena in life according to their own life experience, for example: people see red, yellow, orange and other colors At times, it will think of life phenomena such as the sun and flames, which will produce a warm and enthusiastic psychological experience. We usually refer to these colors as warm colors, blue, cyan and other colors, which remind people of life phenomena such as the sea, ice and snow, resulting in a cool and peaceful psychological experience. Usually we refer to these types of colors collectively as cool colors.

Hue-based color matching

Hue-based color matching is based on the angle difference on the hue circle.

The same hue combination. The same hue refers to a certain color or two colors in the range of 0 to 15 degrees on the hue circle. Because of the same hue, there is a very weak contrast between the hues, and the colors tend to give people a gentle and quiet feeling when matching. Open the lightness and purity levels to create a bright and rich feeling.

Similar hue combinations. Similar colors refer to colors in the range of 30 to 45 degrees on the hue circle. Compared with neighboring colors, similar colors present a certain sense of distance, and their color combinations are harmonious and natural, visually harmonious and pleasing, but also give people a certain sense of visual change. For example: yellow and brown, purple and green.

Brightness-based color matching

Big difference in brightness

The combination of colors with large lightness levels is the color matching method of extremely bright colors and extremely dark colors. The color matching with large brightness difference can produce a bright, eye-catching and warm feeling. Due to the large difference in brightness, the colors need to be harmonious through the reasonable configuration of the area.

Small brightness difference

The color matching with small difference in brightness has a slightly fuzzy effect, soft vision, and gives people a sense of tranquility, comfort and stability.

Purity-based color matching

Color matching with poor purity

The combination of colors with high levels of purity is the color matching method of extreme bright colors and extreme gray. The color matching with large differences in purity gives people different feelings such as gorgeous, vivid, lively and exciting. For example: the combination of bright colors and black and white gray, bright colors and light colors, bright colors and intermediate colors.

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