Among the hard-working industries, textiles and clothing are among the best. Especially the current market, people can not bear to look straight, now, the textile industry is still facing eight bumps!

1, the fabric of the ridge: small batches, multiple batches

For the direct materials made of traditional clothing, the fabric faces a big hurdle, which should be the trend of personalized consumption. This will make clothing orders smaller and smaller, and more and more batches. In the link of textile materials, the fabric is the finished product, which is the crystallization of “cooked rice cooked rice”. Once a certain type of clothing is outdated, this type of fabric can only be in stock. Therefore, fabrics are highly dependent on traditional design links.

Therefore, how to solve the problem of small batches and multiple batches, printing and dyeing will become a big hurdle in the fabric industry. Otherwise, in today's and tomorrow's increasingly popular fashion, the existence of large-volume fabrics will inevitably face countless "deep pits": either no orders, difficult to collect money, or directly change inventory.

Therefore, the channel and marketing changes in the fabric industry will be a must to cross, and the fabric e-commerce may be able to become the front ladder.

2, the design of the kan: close to the demand

The field of fashion design is facing a dilemma: not advocating one's own personality, the talent of the designer will be useless; to advocate their own personality, how to select accurate niche customers in the public, and form mass production, this is clothing A difficult problem that the designer cannot solve.

In particular, in the current situation where the consumption trend intelligence in the first-line market is almost zero, the fashion designer is living a life of extreme hardship: either designing or framing, if not careful, there will be a phenomenon of full inventory. Today, designers don't have enough capital. Whether you can go to the market, first of all, the owner of the clothing business will decide. Then, judged by the wallets of thousands of consumers.

3, production and processing of the ridge: flexible supply chain

The challenge of the production and processing of garments and fabrics is rooted in the market dominated by personalized consumption. Therefore, large-volume orders become old dreams, and multiple batches and small batches of quick response orders become the norm.

In the new era, clothing and fabric factories must cross several hurdles in order to be windy and rainy:

1. The supply chain channel is complete and stable;

2. Plan to operate your own brand and always plan ahead.

4, the brand's kan: sales is the source

Brand operations will face a series of new considerations:

1 Don't treat customers as "rations": Therefore, advertisements must be changed from wide-ranging to sales-oriented, and it is a key point to please customers.

2 Don't think of the story as a “rational ration”: In the past, when you made a brand, you would make a story in order to “get peace of mind”. But today or in the future, there is no such thing as a story. As long as the customers are happy, even the new born calves will fly to the sky. More and more brands will grow from 0 to 10 billion in 3 or even 5 years.

3 Don't think of advertising as a “rational ration”: In today's extremely simplified channel, the idea of relying on advertising to open the market and wanting to put wool out of the sheep is inevitably less reliable.

5, the device's ridge: complete intelligent, automated

1 There are many kinds of clothing and fabrics. At present, only some of the crafts have truly realized automation. In the future, there is still a long process of research and development to realize the machine substitution.

2 From the closed traditional water production line to the fast-reverse mode, it is only the equipment that many SMEs in China cannot afford this high cost, and it has often become a slogan of response.

3 Equipment research and development is like clothing design. It does not pay attention to intellectual property patents. The previous research and development cost a lot of manpower and material resources, and it was “plagiarized” by other equipment companies or cattle people.

6, the process of the hurdle: speciality is more and more multifunctional, biochemical

1. Wearing clothes for thousands of years, people who are today are particularly lazy. Therefore, "free-iron treatment" has become a more popular standard process.

2, I do not know whether to save fabrics, or to attract the opposite sex. Tight dress has become the current state of high-elastic fabrics.

3, in order to better reflect the beauty of the human body, the designer is more and more bold, using a lot of strange design elements, often the craft can not meet the requirements, which also caused: there are works, but can not form the embarrassing situation of the product .

4. The emergence of active bio-textiles has brought us “reconstituted skin”. Its advantages are: self-monitoring, environmental monitoring, self-repair, self-cutting, self-charging, self-discoloration, and mastering the cold and warm.

7, cross-border ridge: no boundaries

The phrase "people are not as good as old clothes, not as good as new clothes" has changed. The time for full-featured smart clothing to accompany us may be a lifetime. In the future, the clothes are functional, just like the mobile phones that we can't do every day. Can this be replaced?

The continuous development of science and technology has made us slowly seek high-tech products. The production of high-tech intelligent skin clothing, the integration of technological elements, plant elements, biological elements, information technology elements, etc. In fact, smart clothing itself is a platform that is extremely cross-border and dedicated to human service.

8, the talent of the hurdle: can not retain talent

Enterprises are not willing to train talents, and enterprises do not know how to train talents. There is a lack of development environment for talent survival in the organization system, and the lack of standards for employing people.

Therefore, enterprises should not be eager to seek success, and they must have psychological preparations that “do not work in one year, work in three years, and achieve results in five years”. It is impossible to pursue "a hoe to dig a well" and "eat a fat man".

Yancheng Ruize Masterbatch Co., Ltd. mainly produces and operates: Non-woven masterbatch, Non-woven antibacterial masterbatch,antistatic masterbatch, polypropylene filament masterbatch, Polypropylene filament masterbatch, Non-woven masterbatch,  polypropylene spunbond non-woven masterbatch, Polypropylene fiber masterbatch, chemical masterbatch, Non-woven masterbatch, polypropylene masterbatch, Soft hydrophilic masterbatch.