"Cotton Rose" grabbed the limelight of the real rose, such a rare thing happened in Linqing.

On August 18th, Pang Shuming, director of the Cotton and Diversified Business Office of Linqing City, Shandong Province, and the first secretary of Dongzhang Village, Pang Shuming, took stock of the sales of “Cotton Rose” on the “Chinese Valentine's Day” and said: “Sell more than 60.” Box. There are three kinds of gift boxes, there are 6 flowers, 9 flowers, 11 flowers, the price is 98 yuan, 128 yuan, 139 yuan."

"I didn't expect the ordinary cotton to be processed into a 'rose', and it became a hot item when it was put on the shelves!" On August 17, Lunar New Year's Eve, Zhang Xiaojun, the manager of Linqing Lily Flower and Flower Shop, was very busy.

This “cotton rose” is a new product developed by villagers in Dongzhang Village, Jinhaozhuang Town, Linqing City, using traditional cotton planting resources.

“How to get the benefits of the masses and let the poor households increase their income while starting the rural brand? Jinhaozhuang Town is the hometown of cotton textiles. I want to work hard on cotton.” Talking about the origin of “cotton rose”, Pang Shuming said . According to the deployment requirements of the Linqing Municipal Party Committee and the Municipal Government, the municipal cotton multi-office has been thinking about how to revitalize the cotton industry, increase the added value of cotton, and increase farmers' income.

Focusing on how to do a good job of "cotton", Pang Shuming listened to the voices of the people at the grassroots level, and read the information to learn from the experience of the outside world. The idea of letting farmers make "cotton roses" was born. Through the network to buy samples, research and analysis of the "cotton rose" production method; then, the use of "department + merchant + village collective + farmers" model, through departmental promotion, stimulate business enthusiasm, the village collective participation, farmers as the main body, common Do this project well.

“Ordinary cotton is processed into 'cotton rose', or 'cotton dried flower decoration' and other ornamental cotton. It can also be dyed and scented with a worthless cotton shell to make a variety of scented 'cotton shell sachets'. The price can be multiplied several times. Through micro stores, physical shops, expansion of sales and popularity." Pang Shuming introduced.

"Cotton Rose" can not be recognized by the market, can not be a new brand of agricultural products, Pang Shuming is still somewhat worried. “‘Cotton Rose’ has low cost, high yield, and novel and stylish products, which will surely satisfy customers.” Zhang Xiaojun, the manager of Linqing Lily Flower and Flower Shop, consulted the stone in Pang Shuming’s heart.

After consultation, the lily flower and flower shop was designated as the production promotion point of “cotton rose”. Zhang Xiaojun was responsible for training the farmers in the production of cotton bouquets, and the “cotton rose” produced was sold in the store.

Pang Shuming first considered putting the “cotton rose” production promotion demonstration point in Dongzhang Village. This village has a flower arrangement foundation, and some villagers are doing dry flower accessories, but the income is not high. Recommended by Zhang Ruiyou, secretary of the Party branch of the village, Zhou Guicai and other three villagers officially “study the art”. In the flower shop, Zhang Xiaojun patiently and meticulously guided them on how to choose flowers, flower arrangements, collocations, and bundles. “The 'cotton rose' is simple to make and can be completed at home. Thanks to the city cotton for more, thanks to the first secretary, we have brought such a good project to get rich, we must work hard and strive to enter the well-off society as soon as possible!” Zhang Ruiyou said.

On August 18th, Shandong Cotton Research Center held a new variety on-site exchange meeting in Linqing. Experts attending the meeting believed that the cotton planting area in northwestern Shandong declined, which was related to the low income of cotton. Domestic cotton planting area is generally reduced. In the next step, if cotton imports are blocked, it is really worrying. At present, in terms of cotton yield per mu, it has reached a bottleneck, and it is difficult to make a big breakthrough in the short term. To improve the efficiency of cotton planting, it is necessary to lengthen the cotton industry chain and increase the added value.

"The cost of cotton is high, it is costly, young people are not willing to plant, and the elderly do not move. Dongzhang Village originally had more than 400 acres of cotton, and now only 40 acres." Pang Shuming believes that the "cotton rose" project is to increase farmers' cultivation. A good way to be motivated.

"The next step, we must increase the recommendation, let the 'cotton rose' become the flower of the rich income of farmers: register brand trademarks, train more new farmers, create Linqing specialty agricultural products; with multi-platform, especially actively use the network, Open up a new way of industrial revitalization, let the 'cotton rose' bloom in the countryside." Pang Shuming said.

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